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Search Engine Optimization

Grow Your Website in Search Results
and AI Overviews

Aquire More Traffic

✔ Increase organic conversions

✔ Build trust and credibility

We'll optimize the foundation of your website and scale your content to acquire new organic traffic that converts.

Increase your visibility, attract the right visitors. We don’t just chase rankings. We build a strong foundation and then grow your site’s authority so that your business appears when it matters most. With our proven process, you’ll drive more traffic, boost conversions, and build credibility in your industry.

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Don't be fooled by tricky SEO agencies.

We make SEO simple and effective. Too often, we see businesses getting charged monthly for one-time services. We turned the process around, here's what it looks like 👇 

1) Technical SEO Setup - the foundation

We review the structure of your website, target keywords, and overall content layout to ensure your site is properly optimized for search engines. This involves assessing how your pages are organized, how well your keywords align with search intent, and how easy it is for both users and search engines to navigate your content.

Beyond surface-level checks, we also dig into technical factors like page speed, mobile performance, internal linking, and metadata. We flag and fix issues such as crawl errors, duplicate content, and weak site architecture that could be holding your site back. The goal is to create a strong SEO foundation that supports long-term, scalable growth.

2) Add landing pages designed to rank

Next, we identify gaps in your site’s content that need to be filled to help search engines fully understand what your business offers and where you operate. This ensures your website clearly communicates your services, target locations, and the problems you solve. Making it easier for the right customers to find you.

We develop a strategic content plan that includes service pages, location pages, blog articles, and FAQs tailored to your audience and industry. Each piece of content is written with both users and search engines in mind, helping you rank for more keywords while building trust with your visitors.

3) Content marketing and distribution 

After steps 1 and 2 are complete, the final piece is to create content that attracts and converts. This means developing high-quality, keyword-targeted pages that showcase your products and services while answering the questions your potential customers are already searching for.

We focus on building content that not only ranks well but also drives qualified traffic—people who are ready to take action. From detailed service pages to blog posts, guides, and case studies, we position your business as the go-to solution in your industry. The result is content that performs on search engines and speaks directly to your audience’s needs.

Websites designed for traffic.

📝 "I couldn't be happier with our website results" | Cissy Garcia, CCPD

Search Engine Optimization (SEO) is the practice of optimizing a business's digital assets to rank higher in search results for keywords related to its business or organization.

AI SEO is the practice of using artificial intelligence in search engine optimization (SEO) to yield better results more quickly by conducting extensive research on massive amounts of search engine results pages.

Our Professional SEO Specialists are experts with Wix, WordPress, Shopify, and Squarespace sites.

Slaterock Automation SEO Analytics Chart

Why Invest In SEO?

Search engine optimization is one of the most effective ways to win long‑term growth. It helps you reach customers who are actively looking for your solutions, builds trust by putting your brand where people are searching, and reduces your cost per acquisition over time thanks to organic momentum.

The goal of SEO is simple: bring more of the right people to your website. Whether you run an online store or offer professional services, your potential customers are already searching for what you provide. SEO helps you show up when and where it matters most. That's on search engines like Google, where buying decisions begin.

Our SEO services are designed to put your business in front of customers who are ready to buy. We combine technical optimization, targeted content, and ongoing strategy to drive qualified traffic that turns into real leads and sales. Start attracting more customers to your site today and let search engines work for your business.

Slaterock Automation SEO Analytics Chart
Google Partner

We've created a two-part, 5-step process that works across the board for businesses, small and large using evergreen content designed to thrive in every core update.

Phase 1) Technical SEO Setup

In this phase, we focus on the core structure, layout, and framework of your website. We look at what pages you have, the keywords you're targeting and the way they are tied together. 

Before
the Optimization

Site health Low

After
the Optimization

Site health High

Phase 2) Content Marketing

In this phase, we focus on the core structure, layout, and framework of your website. We look at the pages you have, the keywords you're targeting, and how they are tied together. 

Short Video

1

Research

Every good SEO starts with research, especially when onboarding a new client. Our job is to investigate your website and niche to get a better understanding of your competitors and how they are ranking in search results.

Competitor Resarch

Let's check out where your competitors are online, what there ranking for, and the keywords they are using

Campaign Objectives

Together we'll determine your campaigns objects, maybe ranking higher, ranking more often or educating customers

Market Research

Your competitors online are often different then those in person, it's our job to find the difference

Website Audit

We often find lots of on-page issues, we clean those up so your site can flourish in search results

Slaterock Automation Search Engine optimization step one research phase

2

Create

Content creation is a crucial step in SEO. Without publishing content that answers the questions your customers are searching for and demonstrating your authority in the space, your website won't rank in search results. 

Slaterock Automation Search Engine optimization step two content creation phase
Content Pillars

We create content structures optimized for internal linking and building topical authority

 

Keyword Density

We optimize the article for the best keyword sweetspot. Not too much, and not to little

Article Structure

The structure of an article is often determined by the top 5 ranking websites  Different articles rank better than others

Content Type

Each search intent is different, each article we create is optimized for the query being targeted

Learn more

3

Optimize

Content creation is a crucial step in SEO. Without publishing content that answers the questions your customers are searching for and demonstrating your authority in the space, your website won't rank in search results. 

Internal Links

Linking your pages internally is key to having google crawl and index your site

H-tag Structure

We ensure your h-tags are keyword dense and structured around the search intent for that query

Anchor Text

Anchor text for all links (inbound and outbound) is crucial for indexing

NLP Check

Natural Language Processing (NLP) is how Google understands your content for indexing

Slaterock Automation Search Engine optimization step three optimization phase

4

Distribute

Slaterock Automation Search Engine optimization step four distribuition phase

Creating the content and publishing is half of the game. Next, it's getting it in front of those that will actually make use of it. Typically your potential customers seeking answers we're providing

Email

Your competitors online are often different then those in person. 

Search Console

Your competitors online are often different then those in person. 

Social Media

Your competitors online are often different then those in person. 

Backlink Outreach

Your competitors online are often different then those in person. 

Learn more

5

Evaluate

After distributing content, our team will monitor the post to ensure our work actually ranks in search results, building topical authority while getting in front of potential customers.

Rank Tracking

Monitor your pages in search results to see if they increase or decrease over time. This helps determine larger issues

Social
Reactions

After distributing the content on social media, our team will check for reactions to the post or questions to follow-up on

Ai Content Optimization

Our Ai will check the ranking to see what can be added or removed to better the rank in search

Estimated Revenue

We calculate what it would cost in ads to drive the same amount of traffic with organic content

Slaterock Automation Search Engine optimization step ongoing evaluation phase
Traffic Source Data

✔ Most traffic comes from organic search

✔ Second most traffic comes from backlinks

Rank Tracking & Optimization

Once your website is optimized and submitted to search engines, it's time to install the website trackers. After re-indexing your sitemap, it needs to be closely monitored to detect any errors or content that can be further optimized to hit the first page of search results.

SEO Data

We Monitor your Rankings with AI

Our software will crawl your website to track your ranking each week to see where you gaining and where you slipping. 

So often website owners don't even know they are so close to hitting page 1 on search results with just the slightest updates.

Average position tracking so slaterock automation client websites

What to Expect with SEO

Search Engine Optimization is a long-term game, especially for new websites. But the value could be tremendous for your business. SEO often provides businesses with the lowest CAC.

Google Search Console Data

✔ Long-term growth

✔ Lower CAC

✔ Faster sales cycle

Keyword Tracking

Monitor Your Project Value 

We track your project value by determining what you would have had to spend on ads to get the same amount of traffic on your website.

 

SEO is better because it lasts longer, and we know that most searches scroll past the ads to get organic results. 

Frequently asked SEO questions

Let's talk SEO

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