Digital Marketing Management: All You Need To Know
Updated: Feb 5
Digital marketing can be an expensive proposition. With paid advertising and the cost of staffing and agency fees, it can be difficult to gauge the value of your digital marketing efforts compared to the total costs involved.
To determine whether a digital marketing campaign is right for you, it's important to learn about digital marketing management and how to measure its success properly. Here are some tips and all you need to know about managing your digital marketing program more effectively and measuring its return on investment (ROI).
To get a better understanding of Digital Marketing Budgets, we first need to understand what a digital marketer does.
What Is A Digital Marketing Manager?
Digital Marketing Manager use tactics and tools to market, sell, or raise awareness for a product or service online. These tools include email, social media marketing, search engine optimization (SEO), content marketing, online ads, etc.
A Digital Marketing Manager usually uses one or more of these methods for an entire campaign. Each method can be used as a standalone tool or combined with others for an integrated digital marketing strategy.
To be successful with these tactics, it's important that a Digital Marketing Manager, or agency, has strong leadership skills and good technical knowledge about how each one works.
What Does A Digital Marketer Do?
A digital marketer's job is to use their expertise in both technology and business to grow brands by reaching new customers through different channels such as websites, blogs, social media networks, videos, etc.
They must also keep track of data such as analytics and ROI (return on investment) from different campaigns for their clients.
They are responsible for analyzing information from different sources and putting together reports that will help them decide which strategies work best for growing their client's business.
A good digital marketer will implement multiple strategies and campaigns for their clients including
Digital Marketing Management for SMBs
Digital marketing has been a buzzword trending among business owners over the last few years. It requires complex procedures and managerial skills but can be effectively executed by new business owners with some basic knowledge.
Digital marketing agencies often have great plans that can help small business owners who aren't ready to hire a full-time agency.
One of the questions we get asked by many business owners is, "Where do I even start and what will it cost?" William Mingione, Founder of Slaterock Automation
Here it is, Our Digital Marketing Calculator. Slaterock Automation created this tool to give you a better idea of the capabilities of a good digital marketing agency, along with a recommended budget that goes with the options you select.
Digital Marketing Management is commonly defined as a management function that plans, implements, and controls digital marketing strategies. It often contains business development, sales, project management, analytics (brand usage analysis & customer analytics), segmentation (demographic targeting), measuring returns on investment, reporting, and integration of paid advertising into digital marketing.
On top of all that, Digital Marketing Management (DMM) works closely with sales to monitor the ROI of each campaign and the tactics being used; that makes it both an art and a science! The goal of DMM is to effectively reach your target market through any means possible with measurable results.
And while there are many ways to achieve these goals, they can generally be broken down into two main categories: Inbound or Outbound.
Inbound methods focus on attracting customers by providing valuable content and resources that solve their problems.
Outbound methods focus on reaching out directly to customers using online advertisements such as Google AdWords or Facebook Ads.
Combining both approaches can help drive traffic from multiple sources and ensure a steady stream of new leads for your business. But which one should you choose?
Digital Marketing Cost Calculator
At a basic level, a digital marketing cost calculator is simply a way for marketers and business owners to gauge how much they will have to spend on their digital marketing efforts over time.
A good digital marketing cost calculator will allow users to plug in all relevant costs, analyze those figures for profitability and allocate costs across different channels. Digital marketing consultants also rely on these calculators as part of their arsenal of analytical tools.
Too often we see digital marketing agencies focused on selling cookie-cutter packages that are designed to scale an agency, not your business.
If you're currently in the market for a new agency, you have probably seen options like this, but what did they consider? Did they ask about your niche, competitors, and budget?
All of these factors play a role in what you should be offered. But because it's easier to sell cookie-cutter packages in high volume, this is the track most agencies take.
Our digital marketing management cost calculator is designed to factor in all of these things along with a budget you can comfortably spend on digital marketing efforts.
Implementing a Growth Marketing Strategy
The role of a growth marketing strategist is to develop and execute an overall marketing strategy for a business that's designed to scale.
Their goal is to drive sales, reach new customers, and create strong relationships with their audience. They will report directly to either a Head of Digital Marketing or General Manager.
A growth marketing strategist typically has several years' experience in digital marketing – either as an agency head or manager – and will be adept at technical and creative disciplines like PPC management, SEO, CRO, content marketing, and social media management.
What Makes A Successful Digital Marketing Management Campaign?
Too often we find SMBs using multiple sources for different aspects of digital marketing.
Someone for their Website
Someone for Email Marketing
Someone for Running Ads
Someone for Copywriting/Blogging
Over time it becomes too much to manage, and at the end of the day, a business owner is hiring these people to complete these tasks without their input.
Synchronization across Campaigns
The most important aspect of a successful Digital Marketing Management campaign is the synchronization across individual campaigns such as SEM (SEO&PPC), Email, SMS, Social Media, etc.
Whether your goal is to create a digital marketing strategy or manage an existing one, there are some important questions you should answer. For your campaign to be successful, whether it's designed for branding, lead generation or customer retention, these factors must be considered to achieve your goals.
The more data and research you can provide, the better and more well-informed your agency will be allowing them to create a custom campaign specifically tailored for your business's growth online.
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